14条亚马逊领导力准则，是全球亚马逊员工的共同信条。

2021年，当时还是亚马逊CEO的贝佐斯做了一个“激流勇退”的决定。

他宣布即将卸任CEO的职务，消息一出，令众人都感到惊讶，毕竟当时亚马逊正值巅峰，也被认为是世界上最成功的公司之一。

贝佐斯的这个决定也充分说明，他对亚马逊的高管团队很有信心，也对自己一手塑造的企业文化很有信心。

在贝佐斯执掌亚马逊的26年中，他建立了许多原则和观点，也被认为是亚马逊成功的基石，后来发展成14条“领导力原则”，并且需要每个员工进行考核测试。

这14条“领导力原则”，如今也被各大顶级互联网企业所借鉴和实践。

以下是亚马逊的14条领导力原则，enjoy：

01痴迷客户

Customer Obsession

简而言之，客户永远是第一位的，不管发生什么。

这一点超越了所有的职责要求。从客户的角度出发、为客户牺牲自己的利益，实际上是说，你要愿意承担损失以便让客户获利，哪怕是违背你自己的使用条款或政策。 如果你知道自己犯了错，要主动考虑退款，也就是说，要在客户要求之前作出补偿。

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

02主人翁精神

Ownership

领导者是主人翁。他们会从长远考虑，不会为了短期业绩而牺牲长期价值。他们不仅仅代表自己的团队，而且代表整个公司行事。他们绝不会说“那不是我的工作”。

主人翁精神意味着两件事：（1）总是优先考虑长期目标，而不是短期目标；（2）始终代表团队和整个公司行事，一切都是“你的工作”。

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say 'that’s not my job.

03创新与简化

Invent & simplify

领导者期望并要求自己的团队进行创新和发明，并始终寻求使工作简化的方法。他们了解外界动态，从各处寻找新的创意，并且不局限于“非我发明”的观念。

当我们开展新事物时，我们要接受被长期误解的可能。成功的关键是保持简单，为此，需要不断创新。

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by ‘not invented here.’ As we do new things, we accept that we may be misunderstood for long periods of time.

04正确决策

Are Right, A Lot

领导者在大多数情况下都能做出正确的决定。他们拥有卓越的业务判断能力和敏锐的直觉。这个原则应该被理解为“领导者要正确决策”。

它说的不仅仅是不犯错误，而是要有全局观，在必要时能够并且愿意180度转变态度。

Leaders are right a lot. They have strong business judgment and good instincts.

05好奇求知

Learn and Be Curious

领导者从不停止学习，并不断寻找机会以提升自己。领导者对各种可能性充满好奇并付于行动加以探索。

这项原则可以说是不言而喻。领导者必须时刻努力吸收更多的知识，进行自我提升。

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

06选贤育能

Hire and Develop the Best

领导者不断提升招聘和晋升员工的标准。他们表彰杰出的人才，并乐于在组织中通过轮岗磨砺他们。青出于蓝，冰源于水，领导者培养的也是领导者，而且他们严肃地对待自己育才树人的职责。

这一点也是显而易见，但除了要确保提高雇佣标准外，更重要是，确定雇佣关系后，你要不断地培养员工，使他们发挥发挥出最高潜力。

Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.

07最高标准

Insist on the Highest Standards

领导者有着近乎严苛的标准——这些标准在很多人看来可能高得不可理喻。领导者不断提高标准，激励自己的团队提供优质产品、服务和流程。领导者会确保任何问题不会蔓延，及时彻底解决问题并确保问题不再出现。

伟大的领导者总是在提高标准，创造最优质的产品和服务。

Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

08远见卓识

Think Big

局限性思考只能带来局限性的结果。领导者大胆提出并阐明大局策略，由此激发良好的成果。他们要为客户着想，从不同的角度思考问题，探索各种可能性。

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

09积极行动

Bias for Action

做生意，速度至关重要。许多决定和行动是可逆的，不需要大量的研究，我们要重视有计划的冒险。

这项原则的原理在于，由于多数错误并非不可挽回，所以冒险犯错也无可厚非。因此，伟大的领导者要积极行动：快速前进，而非被分析捆住了手脚，裹足不前。

Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.的22分121010

10勤俭节约

Frugality

力争以更少的投入实现更大的产出。勤俭节约可以让我们开动脑筋、自给自足并不断创新。增加人力、预算以及固定支出并不会为你赢得额外加分。

这条普遍适用于所有创业公司创始人：不能毫无节制地花钱。基本上，就是用最少的钱干最多的事，在投入最小化的同时做到产出的最大化。

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.

11赢得信任

Earn Trust of Others

领导者专注倾听，坦诚沟通，尊重他人。领导者敢于自我批评，即便这样做会令自己尴尬或难堪。他们并不认为自己或其团队总是对的。领导者会以最佳领导者和团队为标准来要求自己及其团队。

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.

12刨根问底

Dive Deep

领导者深入各个环节，随时掌控细节，并经常进行审核。不遗漏任何工作。数据才是最重要的。当数据和感觉不一致时，可以质疑，但要相信数据。

Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

13敢于谏言 服从大局

Backbone;Disagree and Commit

领导者有义务挑战他们不认同的决定，即使这样做会让人不舒服。领导者要有信念，有韧性。他们不会为了凝聚力而妥协，一旦决定下来，他们就会全身心投入。

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

14交付成果

Deliver Results

领导者专注于业务的关键投入，并以满意的质量和及时的时间交付。并且无论出现什么情况，总要找到方法克服一切困难。

Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.

以上就是亚马逊的14条领导力原则，如果你能真正理解和内化，一定会对你有所受益。